{"id":1320,"date":"2014-11-22T12:23:44","date_gmt":"2014-11-22T12:23:44","guid":{"rendered":"https:\/\/farmaciayderecho.com\/?p=1320"},"modified":"2020-12-15T23:36:23","modified_gmt":"2020-12-15T23:36:23","slug":"black-friday-ciber-monday-y-farmacia","status":"publish","type":"post","link":"https:\/\/farmaciayderecho.com\/en\/2014\/11\/22\/black-friday-ciber-monday-y-farmacia\/","title":{"rendered":"Black Friday, Ciber Monday y Farmacia"},"content":{"rendered":"<p style=\"text-align: justify;\">Estamos asistiendo a m\u00faltiples d\u00edas de ventas especiales. Hace una semana asistimos al <strong>d\u00eda del soltero<\/strong>, algo que empez\u00f3 como una broma entre estudiantes universitarios chinos en los 90 y que se ha convertido en el d\u00eda m\u00e1gico de venta por Internet. <a href=\"http:\/\/www.expansion.com\/2014\/11\/11\/empresas\/tmt\/1415705107.html\"><strong>Alibab\u00e1<\/strong> <\/a>ha utilizado ese d\u00eda para catapultar sus ventas de forma excepcional hasta los 8.600 millones de dolares en s\u00f3lo 24 horas.<\/p>\n<p style=\"text-align: justify;\">Junto al d\u00eda del soltero, el d\u00eda de la madre, el d\u00eda del padre, San Valent\u00edn &#8230; est\u00e1 el <strong>Black Friday y el Ciber Monday,<\/strong> que este a\u00f1o se celebran el 28 de noviembre y 1 de diciembre.<\/p>\n<figure id=\"attachment_1326\" aria-describedby=\"caption-attachment-1326\" style=\"width: 474px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/farmaciayderecho.com\/wp-content\/uploads\/2014\/11\/large__10559564673.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1326 size-large\" src=\"https:\/\/farmaciayderecho.com\/wp-content\/uploads\/2014\/11\/large__10559564673-1024x866.jpg\" alt=\"\" width=\"474\" height=\"400\" srcset=\"https:\/\/farmaciayderecho.com\/wp-content\/uploads\/2014\/11\/large__10559564673-1024x866.jpg 1024w, https:\/\/farmaciayderecho.com\/wp-content\/uploads\/2014\/11\/large__10559564673-300x253.jpg 300w, https:\/\/farmaciayderecho.com\/wp-content\/uploads\/2014\/11\/large__10559564673.jpg 2048w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/a><figcaption id=\"caption-attachment-1326\" class=\"wp-caption-text\">photo credit: <a href=\"https:\/\/www.flickr.com\/photos\/lesterpubliclibrary\/10559564673\/\">Lester Public Library<\/a> via <a href=\"http:\/\/photopin.com\">photopin<\/a> <a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/2.0\/\">cc<\/a><\/figcaption><\/figure>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Alguno dir\u00e1: \u00ab\u00bfY eso qu\u00e9 es?\u00bb y otros afirmar\u00e1n que \u00abuna costumbre americana en Espa\u00f1a no cuaja\u00bb, pero lo cierto es que <strong>todos los d\u00edas especiales de EEUU los copiamos y adaptamos<\/strong> siempre que tengan una vertiente consumista.Pongo dos ejemplos: uno reciente es <strong>Halloween.<\/strong> Que levante la mano qui\u00e9n lo celebr\u00f3 de peque\u00f1o. Seguro que nadie o muy pocos (pero por alguna extra\u00f1a raz\u00f3n). Lo mismo podemos decir de <strong>Santa Claus,<\/strong> que tiene alg\u00fan a\u00f1o m\u00e1s: \u00bfcu\u00e1ndo ha venido este se\u00f1or de rojo&nbsp;a nuestra casa? Tanto uno como otro est\u00e1n fuertemente afianzados en nuestro pa\u00eds y generan cuantiosas ventas y acciones comerciales. Pues el <strong>Black Friday es otro d\u00eda que&nbsp;cada vez se celebra m\u00e1s fuera de las fronteras americanas.<\/strong><\/p>\n<p><a href=\"http:\/\/iframewidth=560height=315src=\/\/www.youtube.com\/embed\/Lbl3-V-BoOMframeborder=0allowfullscreen\/iframe\"><iframe src=\"\/\/www.youtube.com\/embed\/Lbl3-V-BoOM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/a><\/p>\n<p style=\"text-align: justify;\">El Black Friday (viernes negro) <strong>es el viernes posterior al d\u00eda de Acci\u00f3n de Gracias <\/strong>en&nbsp;el que los comercios hacen ofertas espectaculares, <strong>incluidas las farmacias<\/strong>. Con el Black Friday se da el <strong>pistoletazo de salida a las ventas de navidad<\/strong>. As\u00ed, por ejemplo, la <a href=\"http:\/\/www.theblackfriday.com\/cvspharmacy-blackfriday.shtml\"><strong>cadena CVS<\/strong><\/a> tiene en Internet sus ofertas para este d\u00eda desde hace m\u00e1s de una semana.<\/p>\n<p style=\"text-align: justify;\"><strong>En Espa\u00f1a ya tenemos ofertas de Black Friday<\/strong>. Empresas como El Corte Ingl\u00e9s, Zara, Fnac, The Phone House o Mediamark, entre otras, se han subido al carro para aprovechar el tir\u00f3n y poder vender m\u00e1s. La pregunta ahora es<strong> \u00bfC\u00f3mo farmacia vas a hacer algo? <\/strong>S\u00ed haces promociones para el d\u00eda de la madre, por ejemplo, <strong>\u00bfvas a hacer&nbsp;promociones en Black Friday? <\/strong>Si te animas, aqu\u00ed van algunas indicaciones:<\/p>\n<h4 style=\"text-align: justify;\"><strong>\u00bfQu\u00e9 productos?<\/strong><\/h4>\n<p style=\"text-align: justify;\">El Black Friday es una <strong>acci\u00f3n comercial ligada al descuento<\/strong> y promoci\u00f3n de un producto as\u00ed que <strong>nunca se podr\u00e1 hacer con medicamentos&nbsp;<\/strong>(seg\u00fan&nbsp;la vigente normativa), por lo que s\u00f3lo ser\u00e1 posible hacer precios especiales en <strong>parafarmacia<\/strong>.<\/p>\n<h4 style=\"text-align: justify;\"><strong>\u00bfS\u00f3lo un d\u00eda?<\/strong><\/h4>\n<p style=\"text-align: justify;\">La farmacia puede hacer ofertas de los productos que tiene s\u00f3lo durante un d\u00eda en concreto, como es el <strong>Black Friday.<\/strong> No es obligatorio que el descuento especial que se mantenga durante un tiempo.<\/p>\n<h4 style=\"text-align: justify;\"><strong>\u00bfHay que comunicarlo?<\/strong><\/h4>\n<p style=\"text-align: justify;\">Si se hace una acci\u00f3n comercial en Black Friday <strong>no<\/strong> tiene que comunicarse a las administraciones sanitarias ni colegios ya que se tratan <strong>promociones comerciales<\/strong>.<\/p>\n<h4 style=\"text-align: justify;\"><strong>\u00bfTiene que estar predefinida?<\/strong><\/h4>\n<p style=\"text-align: justify;\">La promoci\u00f3n no tiene por qu\u00e9 venir empaquetada del laboratorio: <strong>se puede pensar y decidir en la farmacia,<\/strong> si bien es importante respetar las recomendaciones de venta de los laboratorios.<\/p>\n<h4 style=\"text-align: justify;\">\u00bfPuedo hacerlo en farmacia online?<\/h4>\n<p style=\"text-align: justify;\">El Black &nbsp;Friday es una acci\u00f3n que puedes llevar a cabo en tu <strong>farmacia offline y online<\/strong>, pero recuerda que s\u00f3lo puede ser con parafarmacia.<\/p>\n<h4 style=\"text-align: justify;\"><strong>\u00bfPuedo hacer publicidad?<\/strong><\/h4>\n<p style=\"text-align: justify;\">En cuanto a la publicidad hay que tener en cuenta la diferente normativa de cada <strong>Comunidad Aut\u00f3noma<\/strong>, as\u00ed que ojo con ella. <strong>No siempre<\/strong> podr\u00e1s dar publicidad a tus campa\u00f1as promocionales.<\/p>\n<h4 style=\"text-align: justify;\"><strong>\u00bfAlgo m\u00e1s?<\/strong><\/h4>\n<p style=\"text-align: justify;\">Siempre, siempre, siempre, <strong>recuerda que eres farmacia<\/strong> y que tienes que actuar <strong>profesionalmente<\/strong>. Se pueden aprovechar estos d\u00edas pero sin descuidar el hecho de ser farmac\u00e9utico. Es lo m\u00e1s importante.<\/p>\n<h4 style=\"text-align: justify;\"><strong>&nbsp;\u00bfY eso del Ciber Monday qu\u00e9 es?<\/strong><\/h4>\n<p style=\"text-align: justify;\">El Ciber Monday&nbsp; es el lunes posterior al Black Friday, tiene las mismas caracter\u00edsticas pero est\u00e1 dirigido a<strong>&nbsp;compras online.<\/strong>&nbsp;Este a\u00f1o es el 2 de diciebre y<strong>&nbsp;quiere llegar a ser el d\u00eda que m\u00e1s se vende por internet en todo el a\u00f1o<\/strong>. \u00bfLo sab\u00edas?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Estamos asistiendo a m\u00faltiples d\u00edas de ventas especiales. Hace una semana asistimos al d\u00eda del soltero, algo que empez\u00f3 como una broma entre estudiantes universitarios chinos en los 90 y &#8230;<\/p>","protected":false},"author":1,"featured_media":1326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,4],"tags":[281,279,280,86,282],"class_list":["post-1320","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-farmacia-2-0","category-farmacia-presente-y-futuro","tag-alibaba","tag-black-friday","tag-ciber-monday","tag-farmacia","tag-promociones","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday, Ciber Monday y Farmacia<\/title>\n<meta name=\"description\" content=\"\u00bfConoces qu\u00e9 es el Black Friday y el Ciber Monday? \u00bfTienes pensado hacer alguna acci\u00f3n en la Farmacia? 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