{"id":1584,"date":"2015-04-04T15:29:17","date_gmt":"2015-04-04T15:29:17","guid":{"rendered":"https:\/\/farmaciayderecho.com\/?p=1584"},"modified":"2020-12-15T22:59:38","modified_gmt":"2020-12-15T22:59:38","slug":"curso-de-experto-universitario-farmaceuticos","status":"publish","type":"post","link":"https:\/\/farmaciayderecho.com\/en\/2015\/04\/04\/curso-de-experto-universitario-farmaceuticos\/","title":{"rendered":"Cu\u00e1les son las claves para la venta online en Farmacias. Curso de experto universitario de la UNIR."},"content":{"rendered":"

Esta es la pregunta del mill\u00f3n y siempre uno contesta \u00absi me hubieran ense\u00f1ado esto en la Universidad.<\/strong>.. la cosa ser\u00eda diferente\u00bb.<\/p>\n

S\u00ed es cierto que la Universidad debe ser m\u00e1s pr\u00e1ctica y acorde a las necesidades del mundo actual, pero lo que no puede incluirse en el Grado tiene su encaje en Cursos de Postgrado, como los Cursos de Expertos<\/strong> y hay uno pensado para transmitir conocimientos y experiencias en marketing, venta online y farmacia<\/strong>, donde tambi\u00e9n se ense\u00f1an conceptos importantes de legalidad<\/strong>.<\/p>\n

\"\"<\/a>
Curso Experto Unir: marketing, venta online y farmacia<\/figcaption><\/figure>\n

El planteamiento que se hace responde a la siguiente pregunta: \u00bfC\u00f3mo empezar a vender productos de farmacia de forma online?<\/strong><\/p>\n

Se dice que hay cinco claves<\/strong> para que la estrategia de venta online de una Farmacia sea efectiva:<\/p>\n

\u00ab1. El negocio de venta de productos de parafarmacia por Internet debe asentarse en dos pilares: un conocimiento amplio del canal Internet<\/strong>, es decir, saber c\u00f3mo funciona la Red; y ser experto en el sector farmac\u00e9utico.<\/strong><\/p>\n

2. El conocimiento del sector es importante para aprovechar todas las ventajas<\/strong>: stock accesible  know how, productos\u2026<\/p>\n

3. Y evitar los obst\u00e1culos<\/strong>: alta competencia, bajos m\u00e1rgenes, productos con caducidad\u2026 Vender online solo cuatro pedidos al d\u00eda no es rentable. Se debe pensar en el largo plazo.<\/p>\n

4. Es importante trabajar el posicionamiento web<\/strong> para que los clientes conozcan, entren y compren los productos que ofrece la tienda digital.<\/p>\n

5. Recomendaciones:<\/strong> contar con personal formado y con dedicaci\u00f3n exclusiva, recurrir a expertos para construir la tienda, tener muy clara la estrategia y formaci\u00f3n.\u00bb<\/p>\n

Y adem\u00e1s, habr\u00eda de a\u00f1adir una sexta<\/strong>: conocer qu\u00e9 es lo que puede hacer la farmacia en Internet desde el punto de vista legal<\/strong> y qu\u00e9 materias son aquellas a las que debe prestar especial atenci\u00f3n. Esto significa saber de legislaci\u00f3n de venta online de medicamentos OTC, pero tambi\u00e9n saber qu\u00e9 tiene que incluir una p\u00e1gina web (aviso legal, condiciones de contrataci\u00f3n o uso, pol\u00edtica de venta….) protecci\u00f3n de datos o qu\u00e9 im\u00e1genes pueden utilizar, entre otras.<\/p>\n

Pensando en ello, como curso dirigido a farmac\u00e9uticos, la Universidad Internacional de La Rioja (UNIR) ha puesto en marcha el curso de Experto Universitario en Estrategia y Comercio Electr\u00f3nico en Farmacia<\/a>, donde Jaime Acosta e Inma Riu tienen un destacado papel, junto con un elenco de profesores que te gustar\u00e1n. Si te interesa puedes ver una openclass: \u2018Venta Online para Farmacias\u2019<\/a>, impartida por Nacho de la Maza, cofundador de Pharmacius.com<\/p>\n

Y piensa… nunca es tarde para seguir form\u00e1ndose en temas de futuro y est\u00e1s a tiempo de matricularte.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Esta es la pregunta del mill\u00f3n y siempre uno contesta \u00absi me hubieran ense\u00f1ado esto en la Universidad… la cosa ser\u00eda diferente\u00bb. S\u00ed es cierto que la Universidad debe ser …<\/p>","protected":false},"author":1,"featured_media":1586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[314,315,191],"class_list":["post-1584","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-farmacia-2-0","tag-curso-experto","tag-unir","tag-venta-online","post_format-post-format-image"],"yoast_head":"\nVenta online en Farmacias. 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